Isn’t the point of entrepreneurial ventures to make money? We’re not talking about an independent grindcore band releasing a smooth house album featuring Mariah Carey this is five fat Canadians getting drunk and creating food monstrosities in their own kitchen. The additional revenue flow didn’t stop however: their online store sells EMT branded clothes, kitchenware and a cookbook so you can make their culinary beasts at home. Douchebags perhaps, but they’ve since toned down their behaviour (though it’s unclear whether this is due to the negative reaction from viewers or from their desire not to cannibalise their own fan base). They combated the negative reception the ads attracted with the explanation ‘bacon doesn’t come free’. The video uploaded Jfeatured the boys getting drunk on the streets of Montreal, celebrating their immense success by flaunting it in the back of a limousine and partying in fancy clubs with models dressed in EMT merchandise.Īll of a sudden their DIY-style, college kid YouTube videos began advertising deals with Netflix. Weekly EMT videos saw their disgustingly admirable creations be rewarded with an audience of millions. The view count quickly rose and the boys knew they were onto something special. And thanks to YouTube we’ve witnessed every step along the way.īack in October 2010 a video was uploaded of host Harley Morenstein and friend Alex Perrault (later know as MusclesGlasses) eating a pizza loaded with fast food items that topped 5,000 calories. Fortunately smart enough not to go down the Abercrombie & Fitch route of advertising and alienate just about every person on the planet, theirs is a far greater crime: rags to riches success. Once, the main victim of this was heavy metal bands in the 90s thanks to the internet, it’s now everyone under the sun.Įpic Meal Time (EMT), arguably the biggest cooking show on YouTube, is just one of many to cop flack from a passive-aggressive social media public. Think of politicians contradicting their own ideologies, Milli Vanilli and Nickelback’s entire career. We hope you'll watch today's Conversation for more.The most credible online dictionary, Urban Dictionary, cites selling out as ‘a compromise of values… in exchange for fame and monetary profit.’ Wikipedia offers a similar definition: the compromise of integrity, morals and principles for personal gain. "It tasted delicious," he said, adding that it fed a crowd of 25, all of which are still alive.
Let's stuff a turducken with other birds like a quail and a cornish hen," said Morenstein, and then they stuffed that inside a pig. And we were like, wait, let's get more birds. "We were like, let's take the Turducken and wrap it in bacon. They prepared a "bird in a bird in a bird in a bird in a bird in a pig. Then there's the Thanksgiving feast that took the extravagance of a turducken so many steps further. In each weekly episode, they set out to prepare and eat what they call epic food the "world's greatest sandwich," for instance, made from nine bacon slices, three hot dogs, chips, cheese, gravy, a dozen eggs and maple syrup, all on a large french baguette. "We are there eating this, and are eating vicariously through us." "In this day and age, I feel like there's a big emphasis on organic foods or a lot of negative media in regards to obesity and stuff like that," Morenstein said. Harley Morenstein, 25, and his friends are behind the popular YouTube show, "Epic Meal Time." Today on the Conversation, ABC News' John Berman met a group of guys doing the complete opposite. 14, 2011— - Two weeks after the start of a new year, millions of people are still watching what they eat and counting calories, hoping to uphold those weight-loss resolutions.
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